OYO has released a new brand video, Looks Good On You, starring Kunal Kapoor and Chitrangada Singh, to promote its search-the-view function.
With this video, OYO emphasizes the app’s’ search the view’ feature, which allows users to find accommodations with the view they want from their room or within walking distance to amenities. OYO’s in-house global brand team developed, wrote, and produced the campaign. Vishvesh Krishnamoorthy of Corcoise Films directed this film.
The video will be broadcast on a variety of channels, including GEC, News, Infotainment, and Kids. OYO will promote the film through its owned digital and social media platforms, including Facebook, Instagram, YouTube, LinkedIn, its app, the app for its patrons, and other in-house digital communication mediums for customers and patrons, using a 360-degree strategy.
“I can be very reasonable about this and say that this is about helping consumers discover things they don’t know about the OYO app,” Mayur Hola, Head of Global Brand, OYO, explained the campaign’s thought process. Such as ‘search by view,’ which might help you find some very great places to stay. Yes, it is. But, ultimately, it’s about seeing an extremely tall man on the golf course wearing a ghagra.”
The brand has previously published two more films, ‘Aisi Reach Gaye’ and ‘Kalki Kal Dekhenge.’
“We’ve all had those travel moments when we find a hotel, view, or place we weren’t anticipating,” Kapoor said of his affiliation. And it’s these kinds of experiences that keep travel intriguing. I adore the OYO app’s simple search tool, and I hope that this video will inspire us all to locate the view we desire, whether it’s for travel, business, vacation, or just a change of scenery.”