Earlier today, HyperX announced that the company had re-signed Rachel “Valkyrae” Hofstetter as HyperX “Hero” and product ambassador.
The gaming peripherals teams at the HyperX Hero has announced that the content creator will re-sign after the company’s interim break. As part of the sponsorship, Valkyrae will participate in a variety of HyperX marketing programs, including community engagement and product campaigns.
The broadcaster has announced that it is looking forward to using the company’s equipment in broadcasting. Valkyrae has been involved with HyperX since 2020, and was recently announced as one of the owners of the “100 Thieves” organization in April 2021.
Valkyrae renews HyperX sponsorship as brand ambassador
HyperX Hero is a new series of gaming machines recently announced. On the occasion, Valkyrae said the following:
“I’m thrilled to re-sign with HyperX and am looking forward to working together and using HyperX gear on my streams.”
The streamer appeared to be happy with the agreement officially announced earlier today. In addition to being recently announced as one of the 100 thief owners, Valkyrae has also emerged as one of the most popular female content creators on Twitter in recent times. HyperX Heros Marketing Manager, Khoi Nguyen said the following about the sponsorship announcement:
HyperX is excited to be working with Valkyrae for another year and supporting the larger gaming community. Valkyrae is constantly pushing the limits of what it means to be a content creator, bringing her positivity-focused message to her fans, and we are thrilled to be part of that narrative for all that is good in gaming.”
Apart from HyperX headsets, mice, keyboards and mouse packs, Valkyrae will participate in the promotion of all subsequent gaming equipment released under the HyperX Hero banner. The company also offers personalized software, printers, and 3D printing solutions, although it is unclear whether Valkyrae will play a role in promoting non-sports equipment.
Regardless, the deal is expected to bring more attention to the company, where the streamer is expected to promote the range of equipment during its live streams.