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PAPER BOAT – A journey to your childhood | RTD JOURNAL
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PAPER BOAT – A journey to your childhood

by Navya Naveli

It all began when four guys who were beverage buffs sat down to have lunch on a hot Indian summer. They would always share their lunch and one of them would always bring a flask of delicious homemade aampanna with him. It occurred to one of these history enthusiasts that they could commercialize this raw mango ala. And thus began the journey of paper boat. A journey of going back in time and bringing to fore, liquid traditions. Drinks, that the many civilizations of this subcontinent inspired. Drinks, that are practical and delicious. Drinks, that are a product of generations of trial and error. Drinks, that are sadly being lost to the excesses of urban life.

Paper Boat, as its name suggests, stems from the idea of making people trace their way back to the good old days. Its name, structure and, tagline give a soothing, nostalgic feel that makes us miss home and the days of our childhood. It is an effort to revive the traditional Indian drinks that made our summers fun and unforgettable. Adding a perfect blend of creativity and innovation to make the beverages give us an essence of being at home. Paper Boat is a brand with a strong emotional connection.

The very logo of the brand is in the form of a sweet memory that is common to all the people of India. The warm and vibrant colours that they use in packaging make the products eye-catching . The recipes that they use to make the drinks are hand-picked from the corners of the country which gives it an ethnic and unique taste. The drinks are as rooted in Indian habits as you can get. It uses no artificial colouring or preservatives and hence its taste is close to mom’s recipe.

Paper Boat unfolds the long-lost stories of our childhood through beautifully crafted advertisements. The name of the brand is its most striking feature because a paper boat is something that everyone would have made at some point in their lives. It brings to life all the memories that we had left behind due to the city life. Memories of rushing back home after playing for hours to find our mothers making aam panna for all our friends. The essence of summer was perfectly brought out through aamras. It’s not only the drinks but also the stories that people related to. Almost everyone misses their “good old days” of childhood hence Paper Boat took a step forward to bring our childhoods a little closer to us through its advertisements, product structure, and drinks that resemble the taste of our homemade drinks. It preserves the traditional beverages of India. It hits right at the chords of nostalgia, childishness, and happiness. Hence, it connects with people of all age groups. Paper Boat is a result of an amazing insight that urban youth crave. Something simple, delightful, and refreshing. It created an enjoyable moment with its unique blend of ‘Drinks and Memories’.

(PAPER BOAT )

IF YOU COULD MAKE PEOPLE TASTE MEMORIES, YOU SHOULD. Well, I cannot find another good way to bring my childhood back.

https://railwaychildren.org.in/blog/childhoodmemories-paper-boats-depiction-of-train-journeys-will-take-you-back-to-your-childhood-days/

https://rtdjournal.com/nehru-trophy-boat-race/

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