Chief Minister Naveen Patnaik inaugurated the Koraput Coffee Cafe and a specialized e-commerce portal (Koraputcoffee.org) to promote Koraput Coffee across the world on International Coffee Day.
The state government also intends to open a number of such cafés around the country to help develop the brand and, as a result, change the lives of local coffee farmers.
Coffee cultivation is changing life in Odisha’s Koraput district’s tribal hinterland. Koraput, at 3,000 feet above sea level, has a mild temperature and enough rain, making it perfect for coffee growing. This indigenous coffee is a 100 percent Arabica single-origin coffee that will compete with specialty coffee in the near future.
“I am pleased that Koraput coffee has established a niche for itself in just two years. My administration has launched a number of measures to promote Koraput Coffee for the sake of tribal livelihood. In addition, the Tribal Development Cooperative Cooperation of Odisha Limited promotes Koraput coffee. The Coffee Development Trust in Koraput has taken on up to 300 hectares of new and existing coffee plants this year. On the occasion of International Coffee Day, I am pleased to announce the opening of Koraput coffee’s dedicated e-commerce website and social media accounts: Koraputcoffee.org. I’m also excited to announce the launch of a Koraput coffee café in the Koraput area, which will help to promote the brand,” the CM remarked as he addressed the crowd.
“I have been honored to be a part of Koraput Coffee from its start in 2019.” Our new Tiger Bright product range is quickly capturing everyone’s attention. Many overseas customers are contacting us to purchase in bulk. I am confident that this will assist our indigenous producers in obtaining competitive prices.” TDCCOL’s Managing Director, Mansi Nimbhal, stated.
Tata Coffee recently decided to offer coffee grown in the Koraput area in national and international markets, giving a huge boost to the home-grown coffee brand.