Home » Lord Jagannath’s Image On Kitkat Wrapper Sparked Controversy

Lord Jagannath’s Image On Kitkat Wrapper Sparked Controversy

by RTD Journal
Lord Jagannath's Image On Kitkat Wrapper Sparked Controversy
Lord Jagannath: The use of Lord Jagannath’s picture on the wrappers of KitKat chocolate has sparked a controversy among devotees.
 
Social media users caught the attention of Nestlé, the maker of KitKat, and demanded that the photo on the wrappers be removed.
 
They said that after eating the chocolate, people would discard the wrappers down the road, down the drain, and into the trash, causing religious emotions to be offended.
 
The corporation has published a statement stating that the removal of these packets from the market has already begun.
 
“Kitkat travel break packs are meant to celebrate beautiful local destinations. Last year we wanted to celebrate the culture of Odisha with designs on packs representing ‘Pattachitra’, an art form uniquely identifiable by its vivid imagery,” said Nestlé in a statement.
 
“The visual was inspired by the government tourism website. We wanted to encourage people to know about the art & its artisans. Our past campaigns have also shown that consumers like to collect & keep such beautiful designs,” it stated further.
 
“We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone’s sentiment. With immediate action, we had already initiated the withdrawal of these packs from the market. We thank you for your understanding and support,” it added.
 
The Hindu Samaj, on the other side, has filed a complaint against Nestle at Cuttack’s Cantonment Police Station, demanding that the picture of Lord Jagannath be removed off the wrappers immediately and that the company be penalized.
 
 

Jagannath (Odiaଜଗନ୍ନାଥromanized: Jagannāthalit. ”lord of the universe”; formerly English: Juggernaut) is a deity worshipped in regional Hindu traditions in India and Bangladesh as part of a triad along with his brother Balabhadra and sister, devi Subhadra. Jagannath within Odia Hinduism is the supreme god, Purushottama,[1][2][3] Para Brahman.[4][5] To most Vaishnava Hindus, particularly the Krishnaites, Jagannath is an abstract representation of Krishna, and Mahavishnu,[6][7] sometimes as the avatar of Krishna or Vishnu.[8][9] To some Shaiva and Shakta Hindus, he is a symmetry-filled tantric form of Bhairava, a fierce manifestation of Shiva associated with annihilation.[10][11]

The Jagannathism (a.k.a. Odia Vaishnavism) — the particular sector of Jagannath as a major deity — emerged in the Early Middle Agesand later became an independent state regional temple-centered tradition of Krishnaism/Vaishnavism.

The idol of Jagannath is a carved and decorated wooden stump with large round eyes and a symmetric face, and the idol has a conspicuous absence of hands or legs. The worship procedures, sacraments and rituals associated with Jagannath are syncretic and include rites that are uncommon in Hinduism.[15][16] Unusually, the icon is made of wood and replaced with a new one at regular intervals.

Jagannath’s picture on KitKat chocolate
 
 

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